Разработка к уроку Современные медиа и их влияние на английский язык

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Look at these lexical items related to new media and think about which ones you know.

apps

bandwidth

blogosphere

cloud

mmorpg

mobile devices

multitasking

netizen


on demand

smartphone

social networking

spam

trolling

tweet

unfriended

upload

wifi


[link] , the UK’s communications regulator, says Britons now text absent friends and family more often than they speak to them on the phone or in person.

Pessimists like to call this the death of civilisation: a vision of mute youths exchanging semi-literate solipsistic messages. John Humphrys, the BBC broadcaster, once dismissed “texters” as “vandals who are trying to do to the language what Genghis Khan did to his neighbours”.

He’s wrong. As the Columbia linguist John McWhorter points out, pedants have been lamenting the decline of language since at least AD63. Clare Wood, development psychologist at Coventry University, says very little research exists to back up claims such as Humphrys’. Her own study of primary schoolchildren suggested that texting improved their reading ability. Texters, after all, are constantly practising reading and spelling. Sure, children tend not to punctuate text messages. But most of them grasp that this genre has different rules from, say, school exams. That’s a distinction we adults are slowly learning: I’ve only just begun dropping commas from texts.

But texts, blogs, emails and Facebook posts are infecting other kinds of writing, and mostly for the good. They are making journalism, books and business communications more conversational.

Social media offer a pretty good model for how to write. First, the writers mostly keep it short. People on Twitter often omit “I”, “the” and “a”, which are usually wastes of space anyway. Vocabulary tends to be casual: bloggers say “but” instead of “however”. They don’t claim a false omniscience, but proclaim their subjectivity. And the writing is usually unpolished, barely edited. That’s a great strength. “Major Memory for Microblogs”*, a recent article in the academic journal Memory & Cognition, found that people were much better at remembering casual writing like Facebook posts or forum comments than lines from books or journalism. One possible reason: “The relatively unfiltered and spontaneous production of one person’s mind is just the sort of thing that is readily stored in another’s mind.” That’s probably why Twitter, Facebook and reality TV are successful.

The unfiltered productions of people’s minds are often stupid. However, they don’t have to be. Nobel Prize-winning academics tweet too. You can say brilliant things even in casual conversational prose (except perhaps if you’re an astrophysicist). It’s just that conversational prose improves your chances of being heard and understood. True, other styles are valid too. Jane Austen wrote formally. But for an average writer with no particular gift, the conversational mode works best. (The other tip for getting a point across is to tell a human story, as I always want to shout at conference speakers who talk in diagrams.)

Of course, bad writing still abounds. The Onion magazine loves parodying newspaper prose, as in this fake news story naming North Korea’s leader Kim Jong-eun as the sexiest man alive: “With his devastatingly handsome, round face, his boyish charm, and his strong, sturdy frame, this Pyongyang-bred heartthrob is every woman’s dream come true.” And old-fashioned overwriting survives too, as in this recent newspaper column about insomnia: “Those liminal hours between dark and dawn continue to haunt my praxis even now that my nest is empty.”

But mostly, social media have done wonders for writing. George Orwell in 1944 lamented the divide between wordy, stilted written English, and much livelier speech. “Spoken English is full of slang,” he wrote, “it is abbreviated wherever possible, and people of all social classes treat its grammar and syntax in a slovenly way.” His ideal was writing that sounded like speech. We’re getting there at last.



Make up a summary of the test above. Use not more than 7-9 sentences.