TV Commercials
In a TV commercial the advertiser is trying to persuade you to go out and buy smth. He wants to make you feel that you really must have it. There is a number of different ways of doing this:
1). The snob effect. You are told that the product is most exclusive and of course rather expensive. Only the best people use it.
2). The “scientific” effect. A serious-looking man with glasses and a white coat, possibly a doctor or a professor, tells you about advantages of the product.
3). The words-and-music effect. The name of the product is repeated over and over again, put into a rhyme and sung several times, in hope that you won’t forget it. The sung rhyme is called a “jingle”.
4). The ha-ha effect. The advertiser tries to make you laugh by showing people or cartoon figures in funny situations.
5). The VIP (Very Important Person) effect. Well-known people, like actors or football-players, are shown using the product.
6). The supermodern effect. The advertiser tries to persuade you that this product is a sensation or smth really new.
7). The go-go effect. This is suitable for the teenage market. It shows yoiung people having a party, singing, laughing, having a wonderful time, and, of course, using the product.
Ex 1: Advertise this:
a new toothpaste called “Dentafix”
a cheap new drink called “Tipicola”
a new kind of tea called “Royal Highness”
a medicine for colds called “Coldex”
a lipstick called “Princess Rose”
new sweets called “Kreemanints”
