Урок-проект по английскому языку для старшеклассников на тему Реклама

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Урок №4 Проект «Реклама»

Topic: Project «Advertising»

Students’ book: Michael Harris, David Mower, Anna Sikorzynska, New Opportunities Intermediate (Russian Edition).

Objectives:

• to practice the use of advertising expressions;

• to practice individual and group forms of work;

• to practice listening, speaking and debate skills;

• to present one’s knowledge of the topic to the classmates;

• to show the skills of presentation.

Resources used:

• adverts of different kinds from radio, TV, billboards, newspapers and magazines;

• multimedia;

• individual tools (computer, camera, and paper).

Aim:

• presentation of an individual or a group project (listening, speaking, debate and presentation skills):

• demonstration of personal knowledge in the field of «Advertising».

Preparation for the lesson:

• to install multimedia;

• to set up the equipment.

Sources of information:

• Michael Harris, David Mower, Anna Sikorzynska, New Opportunities Intermediate (Russian Edition);

• Internet;

• Students’ knowledge.

Stage 1 (Introduction)

Good morning, dear friends! Today we are going to revise the material we’ve studied about Advertising and carry out a group or individual project (presentation of the 1^st slide).

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Picture1. Slide 1. The extract of the teacher’s presentation «Topic of the lesson»

At the previous lessons we:

• took some advertising expressions and discussed different types of adverts (presentation of the 2^nd slide);

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Picture 2.Slide 2. The extract of the teacher’s presentation « Types of Adverts»

• we also found out the differences between Russian and foreign Classified Ads;

• we revised and extended the ways of expressing the Future.

And today I want you to design and produce any advertising product you want, and in 4 hours be ready to present the result of your work.

Stage 2 (Preparation for the project)

1. Preparation (50 minutes)

Look at the slides of the presentation and choose the way of advertising you want. Write notes for your adverts;

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Picture 3.Slide 3. The extract of the teacher’s presentation «Ad sites»

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Picture 4.Slide 5. The extract of the teacher’s presentation «Classified Ads»

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Picture 5.Slide 7. The extract of the teacher’s presentation «Other Ad product»

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Picture 6 .Slide 4. The extract of the teacher’s presentation «TV Ads»

2. Writing (45 minutes)

Use your notes to make an advertising product;

3. Checking (15 minutes)

Check the spelling of the words. Use a dictionary. Display your posters, clips or sites;

4. Design (2 hours);

5. Presentation (5 – 10 minutes)

Display your posters, clips or sites. Make a speech and try to sell your good or service.

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