subscription- подписка
on sale - в продаже
readership - читатели
circulation - тираж
rush hour - час пик
election - выборы
The British Media consists of the press and radio and TV broadcasting. Now a couple of words about papers. First of all there is no subscription. You may buy any on sale. There are two main types of newspapers: the "popular" papers and the "quality" papers. The popular papers are less in size, with many pictures, big headlines and short articles. They are easy to read. They are such papers as "Daily Express" "Daily mail", "Daily Mirror", "Daily Star", "The Sun" and others.
1. What does the British Media consist of?
2. What are two main types of newspapers in Britain?
The "quality" papers are for more serious readership. These papers are bigger in size, with larger articles and more detailed information. The "quality" papers are - "The Times", "Daily Telegraph", "The Guardian", "Financial Times", "The Independent". In addition to daily papers we have just mentioned above there are Sunday papers. They have a higher circulation than the dailies. Sunday papers in Great Britain are such "quality" papers as "Observer", "Sunday Times", "Sunday Telegraph" and such "popular" papers as: "News of the World", "Sunday Express", "Sunday Mirror", "Mail on Sunday".
3. Who are the "quality" papers for?
4. Which newspapers have a higher circulation than the dailies?
As far as broadcasting and telecasting are concerned there are two radio and TV stations. The first one - well-known BBC - British Broadcasting Corporation, and the second - IBA - Independent Broadcasting Authorities. The newspapers in Britain are proud of the that they are different from each other - each tries to have a definite profile.
If you get on a bus or catch a train in Britain, especially during the morning and evening "rush hour", you'll see a lot of people reading newspapers. The press tells us about various political views, interest and levels of education. Papers are usually divided into "quality" papers which are serious with long, informative articles and "popular" which have smaller size. They are less serious and contain more human interest stories than news. More daily newspapers, national and regional are sold in Great Britain than in most other developed countries. There are about 135 daily papers and Sunday papers, 2000 weekly papers and about 100 papers produced by members of ethnic groups.
1. What do press tell us?
2. What kind of papers do you know?
3. "Popular" papers are usually smaller that "quality" ones, aren't they?
4. What can be read in "quality" newspaper?
A lot of people buy a morning paper, an evening paper and a couple of Sunday papers. On an average day two out of three people over the age of 15 read national morning paper, about three out of four read a Sunday paper. So it's not surprising to learn that national newspapers have a circulation of 15.8 million copies on weekdays and 19 million on Sundays.
5. Who is the owner of newspapers in Britain?
Out in the pasture the nature watcher watches the catcher. While the catcher watches the pitcher who pitches the balls. Whether the temperature's up or whether the temperature's down, the nature watcher, the catcher and the pitcher are always around. The pitcher pitches, the catcher catches and the watcher watches. So whether the temperature's rises or whether the temperature falls the nature watcher just watches the catcher who's watching the pitcher who's watching the balls.
